Monitoring system of technological innovation potential on the market

The aim of the article. The main purpose of the study is to develop practical tools for monitoring and evaluating commercial potential results of creative industry and identify strategic directions for their further developments. The results of the analysis. The article confirmed that timely monito...

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Bibliographic Details
Main Authors: O.P. Kosenko, T.O. Kobielieva, N.P. Tkachova
Format: Article
Language:English
Published: Sumy State University 2016-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_4_180_190.pdf