The future of advertising market in Russia in the context of globalization
The article deals with the modern situation and main trends of Russian advertising in the context of globalization The author applied for the analysis of universal indicators of advertisement activity such as market volume, per capita advertisement spending etc. for comparative analysis of fundament...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Economics |
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| Online Access: | http://journals.rudn.ru/economics/article/view/11978 |