The future of advertising market in Russia in the context of globalization
The article deals with the modern situation and main trends of Russian advertising in the context of globalization The author applied for the analysis of universal indicators of advertisement activity such as market volume, per capita advertisement spending etc. for comparative analysis of fundament...
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/view/11978 |
| _version_ | 1819036050626969600 |
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| author | N V Trubnikova |
| author_facet | N V Trubnikova |
| author_sort | N V Trubnikova |
| collection | DOAJ |
| description | The article deals with the modern situation and main trends of Russian advertising in the context of globalization The author applied for the analysis of universal indicators of advertisement activity such as market volume, per capita advertisement spending etc. for comparative analysis of fundamental national markets including the Russian market. The author aims at revealing the correlation between the advertisement evolving rates and the general development of economy. The advertisement ‘pies’ showing the shares of different types of media in total advertisement spending characterize the marketing sphere, as well as the economic and social spheres of society. The article also explores distinctive trends in various kinds of advertising medium, such as TV, Internet, OOH. Indoor etc. in Russia. |
| first_indexed | 2024-12-21T07:59:22Z |
| format | Article |
| id | doaj.art-71b03796c8624a4fa81cb5cfd7806776 |
| institution | Directory Open Access Journal |
| issn | 2313-2329 2408-8986 |
| language | English |
| last_indexed | 2024-12-21T07:59:22Z |
| publishDate | 2013-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Economics |
| spelling | doaj.art-71b03796c8624a4fa81cb5cfd78067762022-12-21T19:10:56ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Economics2313-23292408-89862013-12-010S518018711977The future of advertising market in Russia in the context of globalizationN V Trubnikova0Российский университет дружбы народовThe article deals with the modern situation and main trends of Russian advertising in the context of globalization The author applied for the analysis of universal indicators of advertisement activity such as market volume, per capita advertisement spending etc. for comparative analysis of fundamental national markets including the Russian market. The author aims at revealing the correlation between the advertisement evolving rates and the general development of economy. The advertisement ‘pies’ showing the shares of different types of media in total advertisement spending characterize the marketing sphere, as well as the economic and social spheres of society. The article also explores distinctive trends in various kinds of advertising medium, such as TV, Internet, OOH. Indoor etc. in Russia.http://journals.rudn.ru/economics/article/view/11978рекламамедиарекламный рынокпоказатели рекламной активностикоммуникационный бизнесрекламоносителимаркетинговые коммуникации |
| spellingShingle | N V Trubnikova The future of advertising market in Russia in the context of globalization RUDN Journal of Economics реклама медиарекламный рынок показатели рекламной активности коммуникационный бизнес рекламоносители маркетинговые коммуникации |
| title | The future of advertising market in Russia in the context of globalization |
| title_full | The future of advertising market in Russia in the context of globalization |
| title_fullStr | The future of advertising market in Russia in the context of globalization |
| title_full_unstemmed | The future of advertising market in Russia in the context of globalization |
| title_short | The future of advertising market in Russia in the context of globalization |
| title_sort | future of advertising market in russia in the context of globalization |
| topic | реклама медиарекламный рынок показатели рекламной активности коммуникационный бизнес рекламоносители маркетинговые коммуникации |
| url | http://journals.rudn.ru/economics/article/view/11978 |
| work_keys_str_mv | AT nvtrubnikova thefutureofadvertisingmarketinrussiainthecontextofglobalization AT nvtrubnikova futureofadvertisingmarketinrussiainthecontextofglobalization |