Estratégias de Posicionamento e Características Comportamentais Empreendedoras: um Estudo de Caso de uma Empresa do Segmento de Comércio Varejista de Eletrodomésticos no Interior de MG
This research examines the entrepreneurial behavioral characteristics of an entrepreneur through a case study in an appliances retail company and relate them qualitatively to the positioning strategies adopted by this company in relation to major competitors. Being an entrepreneur is an audacious ac...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal da Paraíba
2013-06-01
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| Series: | Teoria e Prática em Administração |
| Subjects: | |
| Online Access: | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/13469/9514 |