FACTORS INFLUENCING THE PURCHASE OF FASHION PRODUCTS BEFORE AND DURING THE COVID-19 PANDEMIC: THE EXAMPLE OF SERBIA
The aim of this paper is to analyze the factors that most influenced consumers in purchasing fashion products and the factors the most important to consumers during the COVID-19 pandemic, as well as whether there are any differences between the period prior to the pandemic and the period after it...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Faculty of Economics University of Rijeka
2023-06-01
|
| Series: | Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu |
| Subjects: | |
| Online Access: | https://www.efri.uniri.hr/upload/ZBORNIK%201%202023/09-Percic_et_al-2023-1.pdf |