Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions

Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions

Universities, business schools and other higher education institutions all over the world are experiencing deep changes in the way they work and interrelate with their ‘clients’, i.e. students and their relatives, alumni and donors, faculty and staff members, because these constituents are demanding...

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Bibliographic Details
Main Authors: Hugo de Juan-Jordán, María Guijarro-García, Javier Hernandez Gadea
Format: Article
Language:English
Published: Universidad Politécnica de Valencia 2018-03-01
Series:Multidisciplinary Journal for Education, Social and Technological Sciences
Subjects:
CRM
education
higher education institution
alumni
student lifecycle management
Online Access:https://polipapers.upv.es/index.php/MUSE/article/view/9232

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