A BRIEF ANALYSIS OF SOCIAL MEDIA BRAND CONTENT AND STRATEGY DURING THE COVID-19 PANDEMIC
COVID-19 has had a profoundly negative impact on society and the worldwide economy. Due to this severe health catastrophe, businesses and schools were closed, and the government issued lockdowns and "stay at home" advisories. As the illness spread, customers began to spend more time at h...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2023-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2023-01/28_Modreanu.pdf |
| _version_ | 1797640412400189440 |
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| author | ANDRA MODREANU SORIN-GEORGE TOMA |
| author_facet | ANDRA MODREANU SORIN-GEORGE TOMA |
| author_sort | ANDRA MODREANU |
| collection | DOAJ |
| description | COVID-19 has had a profoundly negative impact on society and the worldwide economy. Due to this severe health
catastrophe, businesses and schools were closed, and the government issued lockdowns and "stay at home" advisories.
As the illness spread, customers began to spend more time at home and make online purchases. The use of technology,
media, and social media has increased as a result of this collective trauma. By spending more time on social media,
many people attempted to overcome the effects of lockdown and social isolation. This paper aims to develop an
understanding of how the social media communication strategy of companies has been changed during the COVID-19
pandemic. The research methodology was based on the collection of secondary data and qualitative analysis of several
business practices in terms of social media use during the COVID-19 pandemic. The results sustain that even during
the COVID-19 pandemic, several companies managed to engage with their consumers through the use of social media
platforms, namely Facebook and Instagram, in a creative and innovative manner |
| first_indexed | 2024-03-11T13:30:30Z |
| format | Article |
| id | doaj.art-71fb5a3710b4432a9f654ea5e01c0ade |
| institution | Directory Open Access Journal |
| issn | 1844-7007 |
| language | English |
| last_indexed | 2024-03-11T13:30:30Z |
| publishDate | 2023-02-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj.art-71fb5a3710b4432a9f654ea5e01c0ade2023-11-02T19:55:11ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072023-02-011234239A BRIEF ANALYSIS OF SOCIAL MEDIA BRAND CONTENT AND STRATEGY DURING THE COVID-19 PANDEMICANDRA MODREANU0SORIN-GEORGE TOMA1PHD STUDENT, THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIESPROFESSOR, FACULTY OF BUSINESS ADMINISTRATION, UNIVERSITY OF BUCHARESTCOVID-19 has had a profoundly negative impact on society and the worldwide economy. Due to this severe health catastrophe, businesses and schools were closed, and the government issued lockdowns and "stay at home" advisories. As the illness spread, customers began to spend more time at home and make online purchases. The use of technology, media, and social media has increased as a result of this collective trauma. By spending more time on social media, many people attempted to overcome the effects of lockdown and social isolation. This paper aims to develop an understanding of how the social media communication strategy of companies has been changed during the COVID-19 pandemic. The research methodology was based on the collection of secondary data and qualitative analysis of several business practices in terms of social media use during the COVID-19 pandemic. The results sustain that even during the COVID-19 pandemic, several companies managed to engage with their consumers through the use of social media platforms, namely Facebook and Instagram, in a creative and innovative mannerhttps://www.utgjiu.ro/revista/ec/pdf/2023-01/28_Modreanu.pdfbrandssocial mediastrategycommunicationcovid-19 pandemic |
| spellingShingle | ANDRA MODREANU SORIN-GEORGE TOMA A BRIEF ANALYSIS OF SOCIAL MEDIA BRAND CONTENT AND STRATEGY DURING THE COVID-19 PANDEMIC Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie brands social media strategy communication covid-19 pandemic |
| title | A BRIEF ANALYSIS OF SOCIAL MEDIA BRAND CONTENT AND STRATEGY DURING THE COVID-19 PANDEMIC |
| title_full | A BRIEF ANALYSIS OF SOCIAL MEDIA BRAND CONTENT AND STRATEGY DURING THE COVID-19 PANDEMIC |
| title_fullStr | A BRIEF ANALYSIS OF SOCIAL MEDIA BRAND CONTENT AND STRATEGY DURING THE COVID-19 PANDEMIC |
| title_full_unstemmed | A BRIEF ANALYSIS OF SOCIAL MEDIA BRAND CONTENT AND STRATEGY DURING THE COVID-19 PANDEMIC |
| title_short | A BRIEF ANALYSIS OF SOCIAL MEDIA BRAND CONTENT AND STRATEGY DURING THE COVID-19 PANDEMIC |
| title_sort | brief analysis of social media brand content and strategy during the covid 19 pandemic |
| topic | brands social media strategy communication covid-19 pandemic |
| url | https://www.utgjiu.ro/revista/ec/pdf/2023-01/28_Modreanu.pdf |
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