The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment)
The current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. Then, the relationship between innovation and the marketing performance was assessed. In this research, sales...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50744_c1c0df69d719c1adf6bab99ca4554b24.pdf |