Determinants of the theory of planned behavior of consumer related to intention to purchase of organic vegetables
The Brazilian consumers have expanded their purchases of organic products. However, little is known about these consumers’ purchase behavior. Considering the Theory of Planned Behavior, was aimed at this study to evaluate the positive influence of attitude, subjective norms and perceived behavior c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Uberlândia
2018-12-01
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| Series: | Bioscience Journal |
| Subjects: | |
| Online Access: | https://seer-dev.ufu.br/index.php/biosciencejournal/article/view/41754 |