The Influence of Affiliate Marketing and Product Quality on Purchase Interest in Generation Z Tiktok Users in Medan

In Medan, Generation Z TikTok users are the target audience for this study, which seeks to determine the relationship between Affiliate Marketing and Product Quality. Here, the entire population is represented using quota sampling. The distribution of the Google Form questionnaire was used in colle...

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Bibliographic Details
Main Authors: Amanda Damayanti Nasution, Nuri Aslami, Muhammad Ikhsan Harahap
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2023-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.ikhac.ac.id/index.php/iijse/article/view/3881