Romanian consumer profile of PlayStation games
PlayStation is the market leader of the console industry, with over 90 million active users registered on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested. This study reveals the results of an online survey on 600 Romanian PlayStation console users. T...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2021-05-01
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| Series: | CES Working Papers |
| Subjects: | |
| Online Access: | https://ceswp.uaic.ro/articles/CESWP2021_XIII1_MAN.pdf |
| _version_ | 1818787520283934720 |
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| author | Adriana MANOLICĂ Nicoleta-Bianca BINCĂ Teodora ROMAN |
| author_facet | Adriana MANOLICĂ Nicoleta-Bianca BINCĂ Teodora ROMAN |
| author_sort | Adriana MANOLICĂ |
| collection | DOAJ |
| description | PlayStation is the market leader of the console industry, with over 90 million active users registered
on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested.
This study reveals the results of an online survey on 600 Romanian PlayStation console users. The
Romanian consumer is loyal, perceiving longevity with the brand as stability and which will
encourage their level of loyalty to increase. The main disparity between the Romanian and foreign
consumer lies in the average monthly income, which, however, does not hinder the former’s buying
intention, pointing towards a tendency to sacrifice other needs in order to fulfil playing experience
and desires. The study has revealed a complex characteristic behaviour which shapes and constructs
the consumer profile of the Romanian PlayStation user. |
| first_indexed | 2024-12-18T14:09:05Z |
| format | Article |
| id | doaj.art-723e3f9919334d2ead1c25cbb045c7d0 |
| institution | Directory Open Access Journal |
| issn | 2067-7693 2067-7693 |
| language | English |
| last_indexed | 2024-12-18T14:09:05Z |
| publishDate | 2021-05-01 |
| publisher | Alexandru Ioan Cuza University of Iasi |
| record_format | Article |
| series | CES Working Papers |
| spelling | doaj.art-723e3f9919334d2ead1c25cbb045c7d02022-12-21T21:05:11ZengAlexandru Ioan Cuza University of IasiCES Working Papers2067-76932067-76932021-05-01XIII13349Romanian consumer profile of PlayStation gamesAdriana MANOLICĂ 0Nicoleta-Bianca BINCĂ1Teodora ROMAN2professor at Alexandru Ioan Cuza University, Iași, Romaniastudent at Alexandru Ioan Cuza University, Iași, Romaniaprofessor at Alexandru Ioan Cuza University, Iași, RomaniaPlayStation is the market leader of the console industry, with over 90 million active users registered on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested. This study reveals the results of an online survey on 600 Romanian PlayStation console users. The Romanian consumer is loyal, perceiving longevity with the brand as stability and which will encourage their level of loyalty to increase. The main disparity between the Romanian and foreign consumer lies in the average monthly income, which, however, does not hinder the former’s buying intention, pointing towards a tendency to sacrifice other needs in order to fulfil playing experience and desires. The study has revealed a complex characteristic behaviour which shapes and constructs the consumer profile of the Romanian PlayStation user.https://ceswp.uaic.ro/articles/CESWP2021_XIII1_MAN.pdfplaystation consolecustomer loyaltycustomer retention |
| spellingShingle | Adriana MANOLICĂ Nicoleta-Bianca BINCĂ Teodora ROMAN Romanian consumer profile of PlayStation games CES Working Papers playstation console customer loyalty customer retention |
| title | Romanian consumer profile of PlayStation games |
| title_full | Romanian consumer profile of PlayStation games |
| title_fullStr | Romanian consumer profile of PlayStation games |
| title_full_unstemmed | Romanian consumer profile of PlayStation games |
| title_short | Romanian consumer profile of PlayStation games |
| title_sort | romanian consumer profile of playstation games |
| topic | playstation console customer loyalty customer retention |
| url | https://ceswp.uaic.ro/articles/CESWP2021_XIII1_MAN.pdf |
| work_keys_str_mv | AT adrianamanolica romanianconsumerprofileofplaystationgames AT nicoletabiancabinca romanianconsumerprofileofplaystationgames AT teodoraroman romanianconsumerprofileofplaystationgames |