The Impact and Investigation of Starbucks’ Profit Generation Strategies

The noticeable proliferation of Starbucks outlets stands as a testament to the company’s burgeoning success in the market and its exceptional adaptability within the dynamic beverage industry landscape. In this paper, we embark on an in-depth exploration of various dimensions within Starbucks’ intri...

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Bibliographic Details
Main Author: Zhou Qun
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03020.pdf