The main aspects of current changes in marketing management
The modern business environment has been undergoing significant changes due to the rapid spread of information and communication technologies and the Internet. This requires a review of both the conceptual basis of activity and the practical tools of conducting economic activity. The marketing activ...
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| Format: | Article |
| Language: | English |
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Zhytomyr Polytechnic State University
2023-07-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/284963 |