The main aspects of current changes in marketing management

The main aspects of current changes in marketing management

The modern business environment has been undergoing significant changes due to the rapid spread of information and communication technologies and the Internet. This requires a review of both the conceptual basis of activity and the practical tools of conducting economic activity. The marketing activ...

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Bibliographic Details
Main Author: I.V.
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2023-07-01
Series:Економіка, управління та адміністрування
Subjects:
marketing management
digital marketing
traditional marketing
omnichannel marketing
marketing interaction
Online Access:http://ema.ztu.edu.ua/article/view/284963

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