PR’s early response to the "information superhighway": the IPRA narrative

PR’s early response to the "information superhighway": the IPRA narrative

Before the Internet, social media and searchengine optimisation, there was the “information superhighway” and the “Megachip age” in the 1980s. This paper, drawing on the archive of the International Public Relations Association (IPRA),reviews early discussion and adoption of innovative technology by...

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Bibliographic Details
Main Author: Tom Watson
Format: Article
Language:English
Published: Universidad de Navarra 2015-01-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
diffusion
information superhighway
ipra
public relations
technology adoption
materias investigacion
comunicación
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/35964

Internet

https://revistas.unav.edu/index.php/communication-and-society/article/view/35964

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