PR’s early response to the "information superhighway": the IPRA narrative
Before the Internet, social media and searchengine optimisation, there was the “information superhighway” and the “Megachip age” in the 1980s. This paper, drawing on the archive of the International Public Relations Association (IPRA),reviews early discussion and adoption of innovative technology by...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2015-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35964 |