POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING
The article discusses the question of possible impact on customer decision by using the method of metaphor deriving. For this purpose a new classification of archetypes was put forward earlier and an excursus to history of appearing the notion of latent forms was made. The author created a gallery o...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2018-03-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/469 |