Community-Level Market Responsiveness to Tourism
The present case study examines a community’s market responsiveness to tourism. The current axiom in business is that individual organizations must be responsive to customer needs; whether the same holds true for communities as a unified tourist offering is less clear. A mixed methods approach is us...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Georgia Southern University
2017-04-01
|
| Series: | Journal of Applied Marketing Theory |
| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol7/iss1/4 |