THE INFLUENCE OF SOCIAL MEDIA MARKETING ON ONLINE STORE PURCHASE INTENTION BASED ON CONSUMER TRUST
The study is aimed to develop a model that predict repurchase intention on online store. the factors is trust and social media marketing. SEM-PLS used to analyze the data from 231 respondents. The result is that all of the hypotheses are significant which concluded that there is significant impact o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2022-05-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2022-05/article_10.pdf |