PARTNERSHIP WITH MARKETING CHANNELS FOR PURPOSE OF IMPROVEMENT OF THE TOURISM DESTINATION IMAGE
This paper presents an analysisthat explains theoretical and empirical significancethat marketing channels have in the process ofdestination image formation in contemporarybusiness and the relevance of forming partnershiprelations between the destinations and themarketing channel participants. By in...
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| Format: | Article |
| Language: | English |
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Faculty of Economics Pale University of East Sarajevo
2011-01-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| Subjects: | |
| Online Access: | http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2011/Mr%20Jadranka%20Dragicevic.pdf |