Analysis of optimum informational support for sales channels during product launches
The aim of this article is to analyse efficiency of sales channels in the time when new products are being launched. As the most suitable method for this analysis was chosen the method of mystery shopping because it can properly compare and measure the most aspects of sales process quality. The resu...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2008-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/56/3/0231/ |