Exploring the use of gender-fair language by influencers
Purpose – Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach – The clustering methodology. A digital Bag-of-Words (BoW) Method called GFL Clustering BoW Methodology to identify whether an inclusive marketing (IM) strategy can be used. Thus, this re...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-12-01
|
| Series: | European Journal of Management and Business Economics |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/EJMBE-10-2022-0320/full/pdf |