The Effect Of Brand Image And Electronic Word Of Mouth In Social Media Instagram Toward On Purchasing Decision Of Xiaomi Smartphone

This study aims to seeing how big the relationship and the role that occurs between the brand image and electronic word of mouth in social media instagram toward on purchasing decisions of Xiaomi Smartphone. In this study used descriptive and causal research methods.The research method used in this...

Full description

Bibliographic Details
Main Authors: Dias Wahyu Ramdani, Krishna Kusumahadi
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2023-07-01
Series:Jurnal Pamator
Subjects:
Online Access:https://journal.trunojoyo.ac.id/pamator/article/view/20719