The Effect Of Brand Image And Electronic Word Of Mouth In Social Media Instagram Toward On Purchasing Decision Of Xiaomi Smartphone
This study aims to seeing how big the relationship and the role that occurs between the brand image and electronic word of mouth in social media instagram toward on purchasing decisions of Xiaomi Smartphone. In this study used descriptive and causal research methods.The research method used in this...
Main Authors: | Dias Wahyu Ramdani, Krishna Kusumahadi |
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Format: | Article |
Language: | English |
Published: |
Universitas Trunojoyo Madura
2023-07-01
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Series: | Jurnal Pamator |
Subjects: | |
Online Access: | https://journal.trunojoyo.ac.id/pamator/article/view/20719 |
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