Fungsi Pragmatik Permainan Kata pada Wacana Iklan Audiovisual “Santarou” Berbahasa Jepang

Wordplay or paronomasia is a type of verbal humor based on the ambiguity between two similar-sounding words or one word with multiple meanings. Wordplay is known for being used in advertisement, but it is still unclear what specific function it has in realizing the communicative purpose of the text,...

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Bibliographic Details
Main Authors: Ilham Hijrah Mustaqim, Nani Sunarni, Agus Suherman Suryadimulya
Format: Article
Language:English
Published: Universitas Mulawarman 2023-03-01
Series:Diglosia
Subjects:
Online Access:https://diglosiaunmul.com/index.php/diglosia/article/view/648