Fungsi Pragmatik Permainan Kata pada Wacana Iklan Audiovisual “Santarou” Berbahasa Jepang
Wordplay or paronomasia is a type of verbal humor based on the ambiguity between two similar-sounding words or one word with multiple meanings. Wordplay is known for being used in advertisement, but it is still unclear what specific function it has in realizing the communicative purpose of the text,...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Mulawarman
2023-03-01
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Series: | Diglosia |
Subjects: | |
Online Access: | https://diglosiaunmul.com/index.php/diglosia/article/view/648 |