The Concept of Social Marketing while Supplying the Population with Liquefied Gas
The article analyzes the specificity of the marketing activities of the gas supplying organization involved in the socially significant projects. Social marketing acts as a concept acceptable in conditions of increased corporate social responsibility of the society and organization. Consideration fo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2019-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2019/03/shsconf_pedtp2018_07002.pdf |