Mapping the landscape of virtual word of mouth (v-WOM) in the tourism sector: A bibliometric review
The increasing significance of virtual word of mouth (v-WOM) in the digital era has the potential to revolutionize consumer decision-making across a wide range of markets such as tourism. The objective is to review the literature on v-WOM published between 2013 and 2023 and the research employs bibl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2024-11-01
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| Series: | Tourism |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/21900 |