Segmentation and profiling consumers in a multi-channel environment using a combination of self-organizing maps (SOM) method, and logistic regression
With emergence of electronic trading through internet, multichannel retailing became the dominant paradigm of business world. New media emerged and a developed set of different channels were made for companies and consumers. The customers developed their experience channels from traditional purchase...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2014-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_530_c22408fac46be9d050b617154f2f9a04.pdf |