Exploring the Significance of Malaysian Consumers' Intentions to Purchase Green Products
The trend toward environmental sustainability is already gaining traction, and it is becoming more common in developed and developing countries. Consumers are becoming more aware of sustainability's importance and making more conscious choices about the products they purchase. The Malaysian Gov...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2023-12-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/23562/13601 |