Internet of Behaviours (IoB) and its role in customer services

Internet of Behaviours (IoB) aims to discuss how data are better understood and used to construct and promote new products from the view point of human psychology. The IoB can be used in a multitude of ways by public or private entities. This technology will become a compelling new marketing and dis...

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Bibliographic Details
Main Authors: Mohd Javaid, Abid Haleem, Ravi Pratap Singh, Shanay Rab, Rajiv Suman
Format: Article
Language:English
Published: KeAi Communications Co., Ltd. 2021-01-01
Series:Sensors International
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666351121000437