The role of the film as a media communications instrument for the tourist destination promotion strategy
This paper analyses different film genres and their role as a media communications instrument for the tourist destination promotion strategy. The general objective of the paper is to point to the significance of film for the tourist destination recognisability as well as its perception in the public...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka turistička škola strukovnih studija, Beograd
2015-01-01
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| Series: | Turističko Poslovanje |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2015/0354-30991516075P.pdf |