Criatividade e Inovação Empresarial nas Indústrias Criativas
This article aims to demonstrate the existence of a relationship of influence between entrepreneurs’ attitudes to creativity and business innovation practices is strongest in the case of the creative industries. With this purpose, a sample of 454 managers of micro and medium-sized companies (94 belo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal da Paraíba
2015-12-01
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| Series: | Teoria e Prática em Administração |
| Subjects: | |
| Online Access: | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/24878/14434 |