Criatividade e Inovação Empresarial nas Indústrias Criativas

This article aims to demonstrate the existence of a relationship of influence between entrepreneurs’ attitudes to creativity and business innovation practices is strongest in the case of the creative industries. With this purpose, a sample of 454 managers of micro and medium-sized companies (94 belo...

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Main Authors: Sousa, Fernando Cardoso, Nunes, Florbela, Monteiro, Ileana Pardal
Format: Article
Language:English
Published: Universidade Federal da Paraíba 2015-12-01
Series:Teoria e Prática em Administração
Subjects:
Online Access:http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/24878/14434
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author Sousa, Fernando Cardoso
Nunes, Florbela
Monteiro, Ileana Pardal
author_facet Sousa, Fernando Cardoso
Nunes, Florbela
Monteiro, Ileana Pardal
author_sort Sousa, Fernando Cardoso
collection DOAJ
description This article aims to demonstrate the existence of a relationship of influence between entrepreneurs’ attitudes to creativity and business innovation practices is strongest in the case of the creative industries. With this purpose, a sample of 454 managers of micro and medium-sized companies (94 belonged to the creative industries) was surveyed, using an inventory of innovative business practices, adapted from the COTEC Portugal application questionnaire of SME innovation network; and the scale of attitudes towards creativity, built from Sternberg & Lubart’s (1996) investment theory. The analysis of results confirmed the proposition and presented the innovative manager as a disciplined individual, driven to collaboration with the employees. Although this research requires further evidence, the results suggest interesting characterizations of the managers who develop their activity in the cluster of creative industries.
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spelling doaj.art-72e1e72d914c4abf83b1e844155ade122022-12-22T00:26:10ZengUniversidade Federal da ParaíbaTeoria e Prática em Administração2238-104X2238-104X2015-12-0152121139Criatividade e Inovação Empresarial nas Indústrias CriativasSousa, Fernando Cardoso 0Nunes, Florbela 1Monteiro, Ileana Pardal 2Centro de Investigação sobre o Espaço e as organizações/Universidade do Algarve - Portugal Universidade de Évora - Portugal Centro de Investigação sobre o Espaço e as organizações/Universidade do Algarve - Portugal This article aims to demonstrate the existence of a relationship of influence between entrepreneurs’ attitudes to creativity and business innovation practices is strongest in the case of the creative industries. With this purpose, a sample of 454 managers of micro and medium-sized companies (94 belonged to the creative industries) was surveyed, using an inventory of innovative business practices, adapted from the COTEC Portugal application questionnaire of SME innovation network; and the scale of attitudes towards creativity, built from Sternberg & Lubart’s (1996) investment theory. The analysis of results confirmed the proposition and presented the innovative manager as a disciplined individual, driven to collaboration with the employees. Although this research requires further evidence, the results suggest interesting characterizations of the managers who develop their activity in the cluster of creative industries.http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/24878/14434CreativityInnovationCreative managementCreative industries
spellingShingle Sousa, Fernando Cardoso
Nunes, Florbela
Monteiro, Ileana Pardal
Criatividade e Inovação Empresarial nas Indústrias Criativas
Teoria e Prática em Administração
Creativity
Innovation
Creative management
Creative industries
title Criatividade e Inovação Empresarial nas Indústrias Criativas
title_full Criatividade e Inovação Empresarial nas Indústrias Criativas
title_fullStr Criatividade e Inovação Empresarial nas Indústrias Criativas
title_full_unstemmed Criatividade e Inovação Empresarial nas Indústrias Criativas
title_short Criatividade e Inovação Empresarial nas Indústrias Criativas
title_sort criatividade e inovacao empresarial nas industrias criativas
topic Creativity
Innovation
Creative management
Creative industries
url http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/24878/14434
work_keys_str_mv AT sousafernandocardoso criatividadeeinovacaoempresarialnasindustriascriativas
AT nunesflorbela criatividadeeinovacaoempresarialnasindustriascriativas
AT monteiroileanapardal criatividadeeinovacaoempresarialnasindustriascriativas