The Impact of Hedonic and Utilitarian Values on Airline App Users' Recommendation Behavior and Repurchase Intention
The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention. For this purpose, it is collected data from the airline passengers who actively use the airline app. By using a convenience sam...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Gaziantep University
2022-01-01
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| Series: | Gaziantep University Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1966511 |