Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content
Disguised advertising is a modern marketing instrument that is seeing an increase in Croatian business practice but whose application is prohibited by Croatian law. Therefore, the purpose of this study is to understand whether Croatian businesses really do use disguised advertising, how they do it e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2013-06-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/153052 |