Between flowers and loves: the profile and behavior of the consumer with the purpose of seduction

Since the fifth century B.C., flowers have been associated with seduction, however, no studies were found that could reveal how flowers are bought with this intention. In order to investigate the profile and behavior of consumers of flowers with the purpose of seduction, a descriptive exploratory s...

Full description

Bibliographic Details
Main Authors: Adilson Anacleto, Luciane Scheuer
Format: Article
Language:English
Published: Sociedade Brasileira de Floricultura e Plantas Ornamentais 2023-11-01
Series:Ornamental Horticulture
Subjects:
Online Access:https://rbho.emnuvens.com.br/rbho/article/view/2634