Linking Relationship Marketing to Customer Loyalty in The E-Banking Context: The Central Role of Customer Satisfaction
This research examines the interrelationships between relationship marketing, customer satisfaction and customer loyalty in e-banking’s context. The study was conducted in two phases: In-depth interviews and a quantitative survey with a sample of 690 Vietnamese individual and corporate e-banking cus...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2024-01-01
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| Series: | Gadjah Mada International Journal of Business |
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| Online Access: | https://journal.ugm.ac.id/gamaijb/article/view/73450 |