Peculiarities of point-of-sale advertising in the retail sphere
The aim of the article. The aim of the article is to analyze three types of retail (local market (bazaar), national retail chain and retail store); to classify the selected advertising media which is used in the market, in retail stores and national networks. The results of the analysis. The necess...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2014-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_3_29_47_0.pdf |