Mass Customization in Industrial Housing Production

Beginning in the mid-20th Century, consumer-oriented production approaches replaced early attitudes towards mass production and helped mass customization move forward. Through the widespread use of information technologies, the mass-customization approach aimed to position the consumer and his/her p...

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Bibliographic Details
Main Authors: Altuğ SARIYAR, Oya PAKDİL
Format: Article
Language:English
Published: KARE Publishing 2012-04-01
Series:Megaron
Subjects:
Online Access:http://www.journalagent.com/megaron/pdfs/MEGARON-87587-ARTICLE-SARIYAR.pdf