LOGíSTICA REVERSA: COMO AS EMPRESAS COMUNICAM O DESCARTE DE BATERIAS E CELULARES?
The Law 12305 requires cell phones manufacturers to organize Reverse Logistics programs and comunicatte customers on how to handle pos-consumption appliances. The objective of this research was to analyse, based on the principles of Integrated Marketing Communication, Reverse Logistics Programs comm...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2012-03-01
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Series: | RAE: Revista de Administração de Empresas |
Subjects: | |
Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_s0034-75902012000200003.pdf |