Specificity and development of distribution strategies of luxury fashion brands
The market of luxurious fashion brands is a challenging business area. It usually needs the right marketing strategy for its management. Luxury fashion brands face the challenge of how to balance the wider distribution, while at the same time confirming the peculiarity of their offer. The aim of thi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
idd3
2022-12-01
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| Series: | Textile & Leather Review |
| Subjects: | |
| Online Access: | https://www.tlr-journal.com/tlr-2022-69-matic/ |