The Impact of Consumer-Company Relationships on Brand Loyalty
Research Question: In this paper the effect of consumers’ relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers’ relationship towards a company develops brand loyalty. In addition, consumer-brand relationships, consumer-product relationsh...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade, Faculty of Organisational Sciences
2019-10-01
|
| Series: | Management |
| Online Access: | http://management.fon.bg.ac.rs/index.php/mng/article/view/283 |