Segmentation of Rugby Spectators:
The popularity of rugby has increased over the last few years due to the success of the Japanese national team and the hosting of an international event. This study targeted the rugby spectator market, which is assumed to be becoming more complex in the face of the opportunity to expand the fan base...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/2/42_2022.044/_html/-char/en |