Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences
In recent years there has been increasing interest among marketing Academy that interpersonal communication theories and their application in consumer psychology works are used in their research and check them out. The present study investigated the effect of self-esteem, self-expression and product...
| Format: | Article |
|---|---|
| Language: | fas |
| Published: |
University of Isfahan
2016-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1686-4&slc_lang=en&sid=1 |