PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI TAMAN PUTRI TUNGGAL KABUPATEN KERINCI

This study aims to analyze and explain the significant impact of the marketing mix on tourist decisions to visit Taman Putri Tunggal, Kerinci district. The variables of this study include product, place, price and promotion on tourist interest. The population is all tourists who visit Taman Putri Tu...

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Bibliographic Details
Main Author: Anggia Ayu Lestari
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika 2025-01-01
Series:Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
Subjects:
Online Access:https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/1254