STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN SONGKET KAIN DI TAURAI MAYANG MENYULAM TOKO DI BUKITTINGGI
This study aims to determine the right marketing strategy in an effort to increase songket fabric sales at Mayang Taurai Embroidery shop in Bukittinggi. The analysis method in this research is to use SWOT analysis (Strong, Weakness, Opportunity, Threat), and IFE and EFE Matrix Analysis which is used...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Bung Hatta
2020-01-01
|
| Series: | Jurnal Manajemen Universitas Bung Hatta |
| Online Access: | https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/15916 |