Bibliometric Analysis of Chinese Research on City Brand and Brand Building Strategies for Beijing

With the gradual improvement of urbanization in China, it is important to research city branding to promote high-quality urban development. This paper uses CSSCI journals (including the expanded edition) in CNKI as the data source to collect the papers related to city branding from 2001-2022, analyz...

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Bibliographic Details
Main Authors: Gu Yingxiao, Wang Zongshui
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2023/19/shsconf_cdems2023_03008.pdf