THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER TRUST AND PERCEPTION OF COMPANY IMAGE

Corporate social responsibility is an issue to which businesses attach great importance today. They coordinate their activities in such a way that they are useful for the environment and society. The purpose of this study is to research how corporate social responsibility influences business image...

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Bibliographic Details
Main Authors: Edisa KORO, Samra JUSUFI
Format: Article
Language:English
Published: Association of Scientists and Intellectuals of Kosovo 2023-04-01
Series:Prizren Social Science Journal
Subjects:
Online Access:https://prizrenjournal.com/index.php/PSSJ/article/view/407