Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank

Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank

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The aim of this article is to find the relationships between service brand equity and customer buying behavior of ANSAR bank. The service marketing mix is the starting point of the movement of organizations, which will form a perception on the customer’s mind. This perception shapes in the mind of t...

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Bibliographic Details
Main Authors: Mohammad Ali Shah Hosseini, Amir Ekhlasi, Kamal Rahmani
Format: Article
Language:fas
Published: University of Isfahan 2011-01-01
Series:تحقیقات بازار یابی نوین
Subjects:
Service brand equity
Customer buying behavior
Perception
Loyalty
Internal reaction
Services marketing mix
ANSAR bank.
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_id=158&sid=1&slc_lang=en

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http://uijs.ui.ac.ir/nmrj/browse.php?a_id=158&sid=1&slc_lang=en

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