Building of Entrepreneurial Ethos Through Mission Statements: The Difference in Approach Between Public and Private Universities in the Czech Republic

Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of...

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Bibliographic Details
Main Authors: Pernica Karel, Tyll Ladislav
Format: Article
Language:English
Published: Center for International Scientific Research of VŠO and VŠPP 2018-06-01
Series:International Journal of Entrepreneurial Knowledge
Subjects:
Online Access:http://www.degruyter.com/view/j/ijek.2018.6.issue-1/ijek-2018-0004/ijek-2018-0004.xml?format=INT